Everything on the Internet is Content!
Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, think about it
EVERYTHING on the internet is CONTENT.
The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people. That is why smart internet marketers know that people want information from their websites not just SEO enriched pages of advertising.
The loopholes that search engine optimizers have been trying to use for high ranking in the search engine has created a plethora of sites that boast high keyword ratios, thousands of irrelevant hyperlinks and sometimes even redirection. These redirected websites try to create an optimized web page that the search engines will rank high but actually redirect the viewer to a less search engine friendly site.
Well, the search engines caught on. The websites that were getting the highest placements werent always providing quality information or useful content. In fact, they not only lowered the ranking of these sites they even removed them from the listings completely.
This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content.
Not only do the search engines love content, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And thats not the only benefit.
Because website owners are now hungry for content, there is a huge market for informative articles that other website owners can use on their sites. By offering information to these sites in exchange for a hyperlink to your website, you get even more exposure, both to search engines AND customers.
Writing content for the major article directories and including a signature or “about the author” at the end of the article with a link back to your website is one of the best ways of generating free website traffic. If the article is well written and about a strong niche topic, the article will get picked up by many websites for their own sites, which can provide you with a wonderful set of viral links to your site. The more frequently your article gets picked up, the more opportunity there is for another webmaster to see it and pick it up, too.
How To Get More Keyword Suggestions
You probably know how important targeted traffic is to a website. And, you probably used search engines to search for a particular website using a particular keyword to type in search boxes. If you do, then you should have an idea on what keywords you should use for your website.
Now that you started your own website for fun or for your online business, you now have to let people know about it. So just how do you do this? You know that it should be in a search engine and you know that it should be in the first three pages of the search results. The question now is that how do you put it in the first three pages of the search results?
One of the best methods to do this is through SEO copywriting. What this does is it optimizes your website by using keywords commonly used by people for searching.
SEO or search engine optimization will suggest that you should fill your website with the most commonly searched keywords and it will also advise or give suggestions on what keywords to use. The keywords should be popular or used by people often in search engines and should also be relevant to the content of your website in order to generate targeted traffic.
You should also understand how a search engine works. A good search engine will usually send out bots throughout the internet and find websites that contains the keywords typed in by the searcher in search box. The question now is how the bots will find your keywords and put it in the first three pages of the search result.
For optimum results, you should put the keywords in your website title and also at the alternate titles. The title is what people look at first so it is very important that you should put the keywords in it.
You should also put your keywords on the META tag description. A META tag description is what you will see on search engine results below the title. It is a brief description of the website and it also tells people on what to expect inside the website. Include the keywords in it and you can be sure people will likely visit your website.
Your website content should also include the keywords. This is because the bots will usually look for the keywords in this part of your website and it will also determine on what page they will put your website in the search results.
Putting your keywords on the end of the website or below the webpage will generate higher ranking. This is because the search for keyword density is usually on the top of the webpage and below the webpage. This is where bots will base their search for websites.
It is also important that when you put your keywords in the content, you should place it on the first paragraph. Also, you should repeat it over and over again to generate optimum results in search engines. However, do not overdo it, you should place the keywords strategically as not to ruin your website reputation.
SEO consultants are also very good in suggesting what keywords to use in your website. They will find what will work for your website and they will also suggest where to put your most popular keywords in your website.
Consider all these suggestions and you can be successful in generating targeted traffic in your website by just using keywords and search engines. Always remember that a good website is a website that generates targeted traffic.
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The Future On SEO For Bloggers!
You write a blog religiously every day or so. You provide informative, interesting content for your loyal readers. Youve even got a couple of affiliate links in there, too. But is this enough to get great search engine results for your efforts?
Probably not. Sure, youll get listed with the search engines easily. But without a top twenty listing at one of the majors (Google, Yahoo! or MSN), you wont have traffic, literally, banging down your door.
In order to get better search engine results you need to make sure you are using the right keywords (and know how to use them), have links pointed your way and regularly check the results of your hard work. Heres how.
Choosing Appropriate Keywords
Do you know what search terms your visitors are using to find you? Most blogging sites give you the option of checking up to see just how people found you. If you dont have this feature available, hop over to http://www.statcounter.com/ and install their free service on your blog immediately.
Next, research those keywords. Visit Overtures free site (http://inventory.overture.com/) and type in the most generic of the terms people are using to find your blog. Youll get a list of related keywords used at a major search engine in the past month. Although it is an oversimplification of the search engine optimization process, try and stick to the more unusual but natural-sounding keywords as your top picks.
Putting Keywords in the Right Places
Once youve picked a keyword that applies directly to your blog, make sure to incorporate it into the following portions of one complete blog posting:
# The title;
# The first sentence;
# Each header (if you have any);
# Once a paragraph; and
# The last sentence.
If you have any links to outside sources, use the same keyword as your link text where possible. Also, for each blog posting, try and pick a different (but related) keyword to use. Feel free to reuse keywords every 30-45 postings.
Submitting to Directories
Your third step is to take these keyword optimized blog postings and post them to the article and blog directories. Most of the search engines determine the relevancy of your blog by how many outside websites link directly to you; therefore, posting your blog entries (with a link back to your site in your resource blurb) is an easy and straightforward way of doing so.
Checking Your Progress
It may take a couple of days to see any results, so try and wait a week before you take a look at StatCounter. Have your hits increased at all? Are there any new search engine referrals?
To track your blogs ascent up the search engine rankings for any given keyword, try Digital Points free Keyword Tracker Tool (http://www.digitalpoint.com/tools/keywords/). It is an excellent way of ensuring your blog positioning efforts are paying off.
With all blog postings, content is key. Without useful, interesting information that cannot be found elsewhere, your visitors wont come back for more. Incorporate these simple search engine optimization techniques into your blogging practice however, and youll both keep the visitors you already have and dramatically increase your readership through high ranking search engine placement in no time.
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Search Engine Friendly Sites
If you have ever tried to promote your business or product via the Internet, you know the importance of search engines in determining your success. Search engine friendly sites are a must if you wish to make your online presence known. The majority of people searching for products or information online do so via one of the major search engines. In order for someone to locate your business, it has to have a good spot in the rankings. Your website may be professionally designed but if customers cannot locate it, it really does you little good. Past studies have shown that people searching for information online rarely look past the third page of results. This is why search engine optimization is so important.
One important tip to remember when designing search engine friendly sites is that you need to concentrate on each individual page. Companies such as Google will not rate your website as a whole, but instead will rank each individual page. This is valuable information to remember when writing your content. Although there is no set limit for the number of words per page, most SEO experts recommend that you include at least four-hundred words per page in order to receive good search engine recognition. Any amount written beyond this is generally fine but you want to make sure you have at least enough text to fill a good portion of the page. Websites that contain little content and a great deal of advertising are generally frowned upon.
Another relevant factor of search engine friendly sites is the content itself. Although obtaining a good ranking is important, your content should be well written and make sense to the visitors who will read it. Dont concentrate solely on stuffing the right mix of keywords into your article. It is just as important that your content sounds natural and flows easily. A good trick for writing online content is to break the article up into smaller paragraphs. This is much easier for online readers to absorb. Also, be sure to include proper headings so visitors can easily locate whatever information they are looking for. The use of bullets will make lists stand out and catch the readers eye. Writing content for online purposes is much different than writing a novel or newspaper article. Try to break the content down into small bits for easier reading.
Incoming, outgoing, and reciprocal links can all help in achieving search engine friendly sites. Although content is very important, you will also receive credit for the number of links to your site. A high number of incoming links is extremely helpful to your rating. A good way to improve your link numbers is through the use of reciprocal linking. First you will need to include links from your site to other websites that are either related to or in some way compliment your business. Be sure to choose sites that are of high quality and well written. After including a link to your chosen site, you then send an email or letter to the site owner asking them if they would consider including a link in return back to your site. This technique known as reciprocal linking provides advertising for both websites and improves the link rating of each site too. When trying to increase the number of links to your website, you should keep in mind that this will take a great deal of time and effort. You can not expect to get dozens of new links from quality websites within a weeks time. Most business owners are very selective in which sites they choose to link to. Give them plenty of time to consider your website before making a decision.
Lastly, when designing search engine friendly sites there are certain practices you definitely will want to avoid. While keywords are important, you do not want to include them too often. Be sure to check your keyword density to make sure it is within an acceptable range. The search engines will also penalize your site if you include hidden text in an attempt to boost your ratings. When choosing a title and description for each page, make sure it is actually relevant to the content on your site. For example, if you have a website that sells weight loss products, it is considered inappropriate to include meta keywords related to gambling. Make sure you honestly describe your business and the products you offer. By doing so you will not mislead customers looking for information unrelated to what your site offers. Honestly is the best policy when promoting your website. Not only will it make your business look more professional but it can also help to gain a customers trust.
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Inbound Link Relevance
It is well know for every professional SEO that link building is the key to obtaining a successful search engine ranking. Conventional SEO wisdom is telling that more links pointing to a website are giving it more of a chance to be noticed by the search engines and populating their index.
Have we forgotten the websites main mission: present ideas, services, products, institution, educate people and improve our life daily? Is the keywords frequency affecting the websites content quality? Not at all.
SEO techniques are only bringing in the first pages of the search engines results, which are the best sites that are able to give relevant and useful information using honest and appropriate techniques. Links are not hurting the site relevance. They must only make the sites popularity grow to reflect its qualities.
But we cannot ask if the sophisticated and sometimes irrelevant SEO techniques are damaging the Internet’s main qualities. Unscrupulous link building methods can have an uncertain effect on search engine algorithms.
Search engines have sometimes responded favorably to link building techniques, which means creating inbound links is now a good possibility to increase the website’s Page Rank. But building inbound links must not become a sport, giving a frivol aspect to search engine’s efforts to rank websites.
The desire to improve the pages’ rank is generating link farms, spam techniques, duplicate web sites content, and keyword generated link pages. All are trying to trick search engines to obtain high ranks with any price. Google is well aware of this, which is why a website will be penalized for doing so.
Is link building damaging the entire Internet? Is it ruining its main function? Google, Yahoo and even MSN are trying now to give the right place to every SEO technique. Many sites have high ranks without link techniques or with very few links. But these links are very high quality. SEO must be building more than just simple inbound links.
Why so many problems about the link building role? Unscrupulous link builders may contribute to the poor quality of search results, and this can seriously affect the whole Internet relevance.
These fears are concerning the fact that there is only a matter of time before search engines will reduce substantially the place they are giving now to inbound links’ number and quality.
Some search engine optimizers are making a substantial effort to have inbounded links form high classified web sites. This is why their sites are always high ranked, and this is the way to maintain high positions without web site content relevance, style, high quality or information relevance.
To start getting high quality links to your site, you may want to try joining a linking directory. Here you are able to check your backlinks to make sure the other sites are linking back to you. Google and other search engines do not favor a site that has hundreds of links with no backlinks. A great directory to join is:
o http://www.MyLinkMachine.com
Another method of linking is to submit articles to article directories. I’m sure you’re wondering what article writing has to do with linking. It is very important because you can include your own link to your website in the article. If someone is interested in your article and they want to find out more, they will click on your link. A great resource you may want to try is:
o http://www.MyContentBuilder.com
You may think it is a hassle to submit your articles to the hundreds of directories out there. There is an easier solution, which is an automatic article submitter. It submits your articles for you in only a half hour. To watch a video on this great resource, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
FAQ about Search Engine Optimization (SEO)
What is SEO anyway?
Search Engine Optimization (SEO for short) is a highly involved, somewhat lengthy, process designed to elevate an internet websites major search engine ranking and/or positioning. The major search engines (Google, Microsoft Network (MSN), and Yahoo) make up greater than 70% of search traffic on the internet. This is a common way for people to find others, information, companies, potential business partners, etc. by entering a keyword or search term. Typically, the searcher will seek information on their keyword or search term and click on the top results. Thus the higher a site ranks for a given keyword or search term, the better its chances of attracting more visitors to its site.
Why Should I Care about SEO?
If you run a business and have a web presence, dont you want the most people possible knowing about that business? Wouldnt it benefit you if your website was able to bring you new leads or develop new customers every day, 24 hours per day? Research has shown that nearly 95% of all search engine users rarely read past the first page of search results. Because of that, it behooves you to have your website on the first page of search results for specific keywords and terms.
Cant I just Pay for a High Ranking?
No! Organic (or free) search listing rankings cannot be purchased. These are earned over time via links, content, keyword relevance, page and site descriptions, titles of pages, etc. You can pay for clicks to your website based on specific terms or keywords however these are separate results from the free results people commonly click.
What is Pay-Per-Click?
Pay-per-click is a form of internet advertising where you pay a certain amount for each click or hit to your website as a result of a person searching for a certain keyword or phrase.
What is Click Fraud?
Click fraud occurs when a person or automated computer script imitates a legitimate search for a keyword or phrase yet clicks on the pay-per-click result for the sole purpose of generating revenue for the search engine or affiliate.
What is a Linking Partner?
A linking partner is a website which provides a link to your site. Some will require a link on your site to theirs in return (a reciprocal link) while others will want to have a link on a third partys site in exchange for the link to yours. Reciprocal links arent as valuable as unique one way links but the more links you have pointing to your site (link popularity), the more important the search engines will consider your site.
What is Page Rank?
Page Rank is Googles proprietary algorithm for determining a sites importance. Its expressed as a value from 1-10 with 10 being the most important and most desirable. The algorithm was designed by Larry Page, Googles co-founder. Page Rank is affected by things such as the number of links pointing to your website, and the amount of unique and relevant content on your website.
What is a Keyword?
A keyword is a typical word or phrase youd expect people to use when searching for your site. Thats about as simple as we can explain it.
What is Keyword Density?
The number of keywords you use on a particular page in relation to the number of total words on that page. The more keywords you have peppered throughout the page and site, the better your site may rank for that particular term. You must be careful not to load a page with too many keywords, howeverthat is considered keyword stuffing or spamming and is frowned upon by the search engines.
What is a Sitemap?
A sitemap is basically an inventory listing of all of the pages on your site. It tells the search engines how to get around your site and also how many pages there are on your site. It can be made visible to your visitors, but it doesnt have to be. Uploading an XML file directly to the search engines is a generally accepted best practice for optimizing your search engine rankings.
What is a Spider?
Search engines utilize small programs to surf and inventory sites all over the internet. These are called spiders, and they follow links from site to site to gather their inventory to report back to the search engine. They are also referred to as crawlers or bots from time to time.
What is a Meta Tag?
A meta tag is an HTML piece of code which provides information about that particular page or document. These dont provide formatting information or any actionable codethey are there for the search engines to catalog your site and the pages contained on your site.
What is a Blog?
A blog (short for weblog) is a news or journal type of site which is frequently used more for opinionated type of entries and is typically updated frequently. It is intended for general consumption but has become a valuable tool for all types of users to spread information and awareness of their websites.
Why Should I Write Articles for my Website?
Articles are a great way to increase the amount of unique content on your site as it pertains to the keywords you desire to rank well. There are numerous websites that publish articles, and it is common practice for the authors to include a link in their by-line back to their website. This creates an inbound link to the authors website which in turn increases its popularity. Its also a good way to increase awareness aside from the linking benefits.
What are Directories?
Directories are databases containing listings to websites based on categories and sub-categories. Many of the search engines access directories to crawl their links to learn of new sites. Directories are an invaluable resource for search engines and can often serve to improve a sites ranking depending upon how important the search engine weighs the directory in question. Directories may provide a link to your site often without requiring a return or reciprocal link on your site.
There you have a faq based overview of search engine optimization, why you should care, and some of the key terms used.