Tips For Efficient Travel Writing

Posted by Barney Garcia - on July 18, 2010 in Internet Business with No Comments



Travel stories should be simple, crisp and to the point with clarity of thought. Witty and vividly written accounts with an authors personal experiences, anecdotes and quotations can be especially interesting. One can experience travel through words only. Practical and accurate information in grammatically correct language makes reading a pleasure. Some tips on writing accounts of travel are given below.

Think like a Reader
Before starting an article, put your self in the readers boots. Ask what he/she wants. Who are the targeted readers of the particular publication, what are their travel aspirations, what information will be useful to them and how they enjoy the written articles. Once you are clear about that, then commence the work.

Travel Writing: The Big Picture
Now you have to get across the main point to the reader. Identify the central theme of your article, whether it is the location, people or activity oriented place. Work your impressions and facts around this big picture. Now structure your article around, sieve non-essentials, include important aspects and build the story sensibly.

Travel Writing: Be Personal
To make the story interesting, convey your personal experiences and point of view. That place must have been visited or written about countless times before. Write of your own personal approach, personal adventure that thrilled you, some new aspect of the place that inspired you, some new useful discovery of the place. This makes for an interesting insight into the writing.

Travel Writing: Be Funny
Travel to unfamiliar locale is often rich in comedy and comical events. Incorporate these funny incidents, mishaps or any such feeling into the article. Dont be afraid to make your readers laugh. Have a light, lively tone in your article.

Travel Writing: Be surprising
Be an open-minded traveler yourself. Try unusual activities, meeting new people, tasting exotic cuisines and getting involved with native activities in a new place. This will give you a different perspective of the place. Surprise your reader with this out of the ordinary, personally experienced information.

Travel Writing: Quote
Let the people express their thoughts, ideas and feelings about the place, work or activity. Quote extensively in their words. Quote real life stories and experiences for that personal touch to your article.

Travel Writing: Be balanced
Have a balanced approach. Blend your personal observations, descriptions and commentary with practical and useful information to the readers to make it a good travel piece. Two-third colorful description to one-third facts is a reasonable guideline to start with.

Travel writing is not only lucrative but lot of fun too. Keep your eyes open for interesting story line. Research well; write a well-constructed, focused, well-crafted and unique article on travel.

 

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Just How Important Is Navigation?

Posted by Danny Wirken - on July 17, 2010 in Internet Business with No Comments


Importance of Navigation

According to an article written by Jacob Nielsen, typical user behavior shows that users almost always ignore navigation areas of a web page and look straight at the content. He asserts that navigation is overdone on many sites and that most users are extremely goal driven and do not understand nor spend time learning navigation and global design elements of a website but will click the back button in a few seconds if the page does not seem to contain the information they need.

If users therefore value content far above navigation bars and design does it mean that navigation is meaningless or useless? The answer is of course no. Users do need a way to go around your website and access the information they need and that is what navigation elements do; it connects the different parts of your website and provides a way for users to get from one part to another. Without navigation elements, visitors will get stuck on one page and not be able to access all the information they need. A good website will never do away with navigation elements but will make sure that it is designed in such a way that it will be very usable and helpful to the users instead of retracting from the pages usability.

When designing a web site navigation system it is important to remember that your web site is designed for your visitors and not for just for you, a few friends, or search engines. If the web site is designed for visitors then the navigation system should address their needs, and what visitors need is information. A good navigation system will always try to lead the visitors to the information they need with the smallest number of steps. Remember that navigation is simply the use of images and/or text to guide a visitor through your website and help the visitor go where he needs to go. A navigation system should always guide and help visitors because if they dont do that then the system is useless.

Tips for a Useful Navigation System

Navigation leads to reduced usability when it is overdone. As Nielsen said usability is affected when each page in the website is linked to every other single page. Usability is also affected when there are too much links on the bottom of the page leading to meta-features. To ensure that your websites navigation will be helpful to visitors and not be meaningless here are a few tips for a good website navigation system.

1. Make use of structural navigation. As mentioned earlier, do not link to all the parts of the website from every page. Instead simply provide links to all the levels of hierarchy above the current page. Although visitors usually ignore structural links they are still helpful to visitors who find themselves in a page that contains related but not the exact information they need. The presence of structural links will enable them to go directly to a higher level of the site which is a page containing more general information about the topic they need and which most probably has links to more specific information about the topic they need.

2. Have local links to the current pages related content. As mentioned in tip number one, visitors often do not land on the exact information they need when they get to, especially if they got there via search engines. However, the information they need IS usually found in the website but on another page. Having links to related content will help them get to the exact page containing the information they need. Examples of good links will be previous articles or new clips about the same topic.

3. Place your navigation system on the left or on the top, just below the header. This is usually the place where navigation systems can be found and most visitors will turn to left and top area if they need to navigate through your website. This is simply because it is what they are used to doing. So unless you are very sure of what you are doing stick to the conventional design to avoid confusing visitors.

4. Be consistent. If your navigation system is found on the left always have it on the left, or wherever it is you choose to put it. Doing otherwise would be extremely confusing to visitors. Make sure that you link categories are also consistent. Structural links will of course be different for each page but if made use of should always be present and at the same area of the page.

Navigation in Blogs

The above tips will help all kinds of websites improve their navigation system. Weblogs, however, are special and mostly accessibility challenged. Weblogs navigations systems are usually inadequate. According to an article on Weblog Usability, two of the top ten design mistakes are that blogs often use the calendar or a timeline as the only navigation tool and that classic hits (popular articles) are often buried in the archive. Using a timeline as the only navigation tool is very inefficient and almost always useless in pointing visitors to the information they need. Visitors after all do not have any idea when you posted about certain topics. Both of the design mistakes signify the need for a better navigation system in blogs.

A more useful navigation tool would be categories. Categories should be detailed but not too many making the list too long and difficult for visitors to scan. For those who write about many and varied topics ten to twenty categories ought to be sufficient with less for those with less topics. When tagging posts make sure that the post isnt tagged for too many categories or else categorizing your posts would be useless then.

Having links to your more popular posts is also smart since your posts deserve to be read by visitors other than your regular readers. Having direct links to your popular posts will also help new visitors get acquainted with your blog and hopefully encourage them to come back and be regular visitors.

There should also be links to your other recent articles or latest posts, especially if your posts have a continuing theme. Do not assume that all your visitors are regulars and would know the context of your current post. Having links to previous posts will help visitors understand more about your current post.

However, even if you use categories, have links to your popular and previous recent posts, and follow the tips for a useful navigation system there is still much room for improvement when it comes to accessibility of information in blogs. A good discussion about surrounding the problems and possible solutions about accessibility can

Secrets of Successful Online Lead Generation

Posted by talbert on July 16, 2010 in Sustainable Business with No Comments


For the majority of high-tech marketers, direct marketing is most often used as a vehicle to generate leads, not sales. Most companies with products that list for more than a few hundred dollars are smart enough to realize that it’s difficult, if not impossible, to “sell” their product through the mail.

Whether it’s generating prospects for a field sales force, attendees at a product seminar, or leads for channel partners – one of the keys to success for any lead generation program (after the right list) is the offer.

Phrases like “For more information …” and “To learn more …” should be banished from your marketing vocabulary. Instead, ask yourself: What specifically are we offering to send the reader? A brochure? A white paper? A demo disk? Remember, even if your readers think your product sounds like the best thing since Windows, if they don’t want your offer, they won’t respond. Period. So be specific.

Of the hundreds of direct mail campaigns to cross my desk in recent months, one of my favorites is a mailer from Pitney Bowes, the postage meter company, promoting their line of office copiers. In bold letters, the copy on the outer envelope reads: “Complete the enclosed Office Copier Downtime Survey and receive a FREE GIFT …” Putting aside my prejudice against envelope copy, this is a terrific example of effective, lead-generation direct marketing.

What the folks at Pitney Bowes know (and their agency does too, presumably) is that they’re not going to sell copiers through the mail. They simply want to find people who are unhappy with their current machines. And what better way to identify those people than to present an attractive offer (in this case, a free coffee mug with their name on it) just for complaining?

This is the same type of objective you should keep in mind when planning your next lead generation campaign. Simply aim to identify people with a problem, one that your product or service can help solve, and get those people to raise their hands and say “tell me more.” After all, what’s a good lead if not somebody who has a problem (that you can solve) and who wants to do something about it?

Whatever the offer, don’t worry about whether it sells your product. (Like Pitney Bowes does, you can always send the prospect your product information as well.) In your copy, just sell your product in the context of the offer. Don’t say, “Our product increases network performance by 100%.” Instead, say, “Send for your free white paper and learn how to increase network performance by 100%.”

Design your offer in such a way that it attracts people with the right problem. Technical white papers make effective offers because they provide information of value, not just fawning praise for your technology. Titles like “Moving to Windows NT: Development Challenges and How to Overcome Them,” “7 Key Steps to a Successful Data Warehouse,” and “High Availability Clustering: Next Generation Protection for Business-Critical Environments” work well because they serve to identify people with the problem that your technology can solve.

Consider “upgrading” your white paper by increasing the production quality. Give it a spiffy 2-color cover (but downplay your company logo), or print it in a 5 x 7 “booklet” format with Wire-O binding. (Be careful not to make it look too much like a brochure.) Many companies shy away from investing extra in materials like these, but even little touches can significantly increase the perceived value of the offer – and ultimately the success of the campaign.

Beef up your offer with a videotape or audio cassette of your top executive making a presentation on the current state of technology in your market niche. Add a CD-ROM or demo diskette, particularly if you’re marketing to a technical audience. Include press reviews, analyst reports, success stories – anything that offers a “third party” view on how great your technology is. Then bundle everything together in a custom envelope or box and call it an “Information Kit,” “Technology Guide” or “The Manager’s Guide to (Insert Your Technology Here).”

Pitney Bowes notwithstanding, be wary of including ad specialties and other promotional items like coffee mugs, t-shirts, posters and the like. Sure, they raise response, but at what cost? Offer a coffee mug and you’re likely to attract coffee drinkers, not prospects. You won’t generate fewer leads, but the incremental responses you produce aren’t likely to be as qualified.

Few things make less sense than spending tens of thousands of dollars on a beautiful, 6-color direct mail campaign, and then offering the recipient a measly product brochure, or worse yet, not even mentioning the offer at all. Treat your fulfillment materials as part of the campaign planning process. Divert part of the budget into making the offer as attractive as possible. And then sit back and watch the phone ring.

 

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Find Out How To Prevent Identity Theft

Posted by Jon Arnold on July 16, 2010 in Technology with No Comments


If you havent done so recently, you should invest a minor bit of time and effort into getting yourself a copy of your credit report. It is free once a year in most states, and you need to get a separate copy of it from each of the big three credit reporting bureaus, which are Equifax, TransUnion, and Experian. Some creditors report to only one of them, some report to a couple of them, and some even report to all three of them. The key point is that the data maintained by each one is not necessarily the same, and in fact, is probably vastly different.

Why is the data different? With the hundreds of millions of credit reports that these companies need to maintain, errors are almost inevitable. Interestingly enough, studies have shown that the MAJORITY of consumers have at least one or more inaccurate or erroneous piece of information in their credit report. The scary part is that, contrary to popular belief, the errors will NOT be corrected automatically. In fact, if you dont alert the credit bureau of the errors, then the errors will be carried forward with your record, year after year.

Please be aware that while identity theft is one of the fastest growing crimes of this century so far, it is not limited to just online activities. Granted, with the advent of the ease of shopping online and being able to purchase something at a great price with just a couple of mouse clicks is attractive for many, there are steps you should take to ensure that you have done everything responsible that you can do to avoid your information from getting into the wrong hands. One of the first places to start is to get yourself a copy of your credit report, and look especially for accounts that you are not aware of, which is the first sign that you may be a victim of identity theft.

Online identity theft is a serious crime that can clean out your life savings and leave you with a damaged credit history that may take years to repair. Unless youre familiar with the person with whom youre dealing, or are filling out an official form for a legitimate personal or business purpose, information such as a social security number, bank account numbers, credit card numbers and other types of data that might have a bearing on your individuality should never be divulged. If youve ever used a credit card to order take-out food over the phone, youre leaving yourself wide open to identity theft.

Congress passed the Fair Credit Reporting Act several years ago in an attempt to smooth out some problems in the credit reporting industry. The presence of this alert requires any creditor to verify the identity of the borrower prior to granting credit in his or her name.

When you travel, regardless of how you book your reservations, your personal information will still end up on the companys computer and stored in their databases. Many companies, including some large major corporations, do not protect your personal data the way they should.

Many people ignore the importance of protecting their personal and financial information against identity theft until they become a victim of it. The amount of goods and services purchased with fraudulently obtained personal identity was more than $50 billion dollars last year.

If you purchase merchandise online frequently, you may want to use a separate credit card that you obtain just for that purpose. Always use ONLY that credit card. For the junk mail that you receive regularly saying you are approved for a new credit card or mortgage loan, dont just simply throw it in the trash. Instead, invest in a shredder and take the time to shred those letters. Many cases of identity theft occur because the thief has gone dumpster diving to find those pre-approval letters, and opens an account in your name.

Everything on the Internet is Content!

Posted by Hans Hasselfors on July 15, 2010 in Internet Business with No Comments


Before you start to think that this is another SEO technique that may or may not work depending on the current algorithms of the search engines, think about it

EVERYTHING on the internet is CONTENT.

The internet is a veritable treasure trove of information. Good, bad, valuable or not, the internet is all about providing information to people. That is why smart internet marketers know that people want information from their websites not just SEO enriched pages of advertising.

The loopholes that search engine optimizers have been trying to use for high ranking in the search engine has created a plethora of sites that boast high keyword ratios, thousands of irrelevant hyperlinks and sometimes even redirection. These redirected websites try to create an optimized web page that the search engines will rank high but actually redirect the viewer to a less search engine friendly site.

Well, the search engines caught on. The websites that were getting the highest placements werent always providing quality information or useful content. In fact, they not only lowered the ranking of these sites they even removed them from the listings completely.

This sent a shock wave through the internet community and smart marketers realized that there is only one sure way to convince the search engines that they were meant to be at the top: Quality Content.

Not only do the search engines love content, but visitors do too. By providing visitors with useful information and relevant links to other sites, they come back again and again! And thats not the only benefit.

Because website owners are now hungry for content, there is a huge market for informative articles that other website owners can use on their sites. By offering information to these sites in exchange for a hyperlink to your website, you get even more exposure, both to search engines AND customers.

Writing content for the major article directories and including a signature or “about the author” at the end of the article with a link back to your website is one of the best ways of generating free website traffic. If the article is well written and about a strong niche topic, the article will get picked up by many websites for their own sites, which can provide you with a wonderful set of viral links to your site. The more frequently your article gets picked up, the more opportunity there is for another webmaster to see it and pick it up, too.

Navigate freely on the internet by using a free proxy server

Posted by Stefan Jechel on July 15, 2010 in Internet Business with No Comments


It is not acceptable that nowadays navigating on the internet is not made respecting the peoples privacy and that anyone who desires can find out the latest moves you made on the internet or can find out personal information like phone number, home address or even passwords and then use them against you.

Many people live in countries which do not allow certain believes and people can get executed just for visiting some web sites or just by writing a personal e-mail which contains complains regarding a government. Some countries even block some web pages in the attempt of protecting the citizens against the information those web sites contain.
For protecting our privacy when navigating on the internet, proxy servers have been invented. They are buffers between your computer and the Internet resources you are accessing. There are several types of proxies. There are the: HTTP proxy, the SOCKS proxy, the CGY proxy (the anonymizer), and the FTP proxy. Each type is designed to solve its specific tasks, however they have much in common, and their abilities coincide in many features.
Many people have found out that they can protect themselves and their computer by surfing anonymously. The anonymous surfing works by using an anonymous proxy server which will talk to the desired web site and then communicate the requested information to you. The free proxy sites are easy to use as they are only waiting for you to enter the address (URL) of the site you wish to go to and then they will retrieve the page for you and present it to you in a safe way. The other proxy sites which are not free need an additional program which has to be installed on your computer and they are more complicated.

The free proxy site will transmit to the web page only its IP address and will not sent you address too. In some cases if you use an anonymous proxy site you can be sure that not even the proxy site will know you IP address, so you are completely covered against any unscrupulous attack.

Besides hiding you IP address, free proxy servers can also hide the country and the region you are situated in and so no one can find you while navigating on the internet. Free proxy servers can also manage cookies. Cookies are dangerous as they can trace your activity on the internet and can give companies information about your net surfing.

You can find on the internet a lot of free proxy servers and you can choose one that you thing is best for you and your computer but you must make sure that this free proxy server is an anonymous one as it can protect your IP address 100%.

Free Criminal Records Searches For Every Investigator

Posted by James Calvin - on July 15, 2010 in Computer with No Comments


Dont talk to strangers. Echoes of this warning from our childhood days come to us briefly in certain moments. In todays highly mobile society, its hard to trust just anyone. Everyday we encounter new faces of whom we know nothing about. We dont know for one if that person we met at the subway has a record of mugging. We dont know if the nanny we hire to care for our kids while we go to work has a history of violence against children. And then we dont even know whether our co-workers have the same tendency to commit violence.

Before the time of free criminal records searches over the Internet, judging a persons character requires some form of people intuition skills. But since intuition may not prove to be as reliable as we would like to believe, we feel threatened.

With the advent of free criminal records searches, that threat is lessened. The Internet has made it possible and easier for us to perform free criminal records searches on anyone. So now we can hire nannies for our children without worrying whether or not that person can be trusted to take good care of them. Now, we can hire people to work for our company, confident in the fact that we conducted free criminal records searches before accepting their applications. And we fee much safer now at the workplace where pre-employment background checks and free criminal records searches are performed, knowing that our fellow employees do not have a propensity to criminal behavior.

But like all things, information does not always come for free. You pay a high price just to stay informed. Most of the time, companies who are greater risk of negligence lawsuits hire private research firms who do their pre-employment background checks for them for charge. The costs for services rendered are high since these firms really send people out to government offices to manually retrieve information from their databases. Although the information you get from these research firms are really comprehensive and useful, not everyone can afford it. And so for the purpose of providing research sources for those who wish to conduct criminal records checks but want to save on costs, here is a short list of free websites offering databases of public records information.

State Central Repositories

Many States in the U.S. offer central repositories of criminal records where you can perform free searches. However, depending on which state, these state databases of criminal records may charge a minimum amount for each search request that you make. State databases usually include detailed information about statewide criminal records submitted by various law enforcement offices and criminal justice agencies located within the state.

City Databases

All states in the U.S. keep databases of criminal records based on reports filed in their major cities. These databases allow you to extract information on a particular subject. Hence, city databases are excellent places for you to start your free criminal records searches.

County Databases

Aside from cities, databases containing free criminal records are available county-wide. The search information you get from these sources are based on reports submitted to the county index from county courts, including district courts and circuit courts. County databases are excellent sources of free criminal records of court filings and you can use them to start your search.

An Introduction To Barcodes

Posted by Humphrey Appleby - on July 15, 2010 in Computer with No Comments


Barcodes encode numeric or textual information in a printable, machine-readable form. The use of barcodes can significantly reduce cost of warehouse management and inventory. Two main forms of barcodes exist today: Linear or normal barcodes encode data over a horizontal stretch of space or one dimension. This kind of barcode typically encodes between four and forty digits or characters. So called area codes encode data in two dimensions, resulting in much higher density which allows for up to three thousand characters to be encoded.

Most linear barcode types will only encode numbers or digits. Two notable exceptions are Code 39 and Code 128 which can also encode alphanumeric characters like letters. Two dimensional area codes usually encode numbers, letters and special characters.

The most common linear barcode type is Code EAN which is used to encode article numbers in retail. It’s used throughout the world with the notable exception of the USA which uses a related code, Code UPC, for the same purpose. A special form of Code EAN carries a so called Addon, a smaller barcode next to the main barcode that can encode pricing information and the like. Code EAN with a five digit Addon is used to encode ISBN (International Standard Book Number), while Code EAN with a two digit Addon is used to encode ISSN (International Standard Serials Number).

Other notable linear barcode symbologies and their applications include Code 39 (used for pharmaceuticals), Code 128 (warehouse management and retail) and Code Two-Of-Five (warehouse management and inventory).

The most common two dimensional area codes are PDF417 and Datamatrix, both of which are used in manufacturing, package tracking and similar applications which require large data amounts to be encoded.

Barcode Checksums

To ensure safe and error free reading and scanning of barcodes, all common barcode symbologies support so called checksum or check digit schemes. A checksum or check digit is an additional character or number that is calculated from the encoded data and appended to the barcode. While reading the barcode the scanner or reader can verify the checksum and determine if the barcode was scanned correctly. This is especially important if the barcode can easily be damaged or be tampered with. Simple check digit systems like the sort that is used with most linear barcodes will only detect simple errors, like a missing character. More sophisticated systems, especially those used with area barcodes can not only detect but also repair any damage that may have occurred to the code.

Barcode Applications

Today barcodes enjoy wide spread use through all types of businesses. The first major application of barcodes was in the retail sector where the codes would encode article numbers, manufacturer data and pricing. Another prominent use of barcodes is in the transport industry where the codes carry address and tracking information. Finally, two dimensional area codes have recently gained much popularity for use in personal identity cards, drivers licenses and so forth. They are also used for the tagging of electronic parts like computer or memory chips.

 

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The Good, The Bad, And The Ugly Of Ebusiness

Posted by Deanna Mascle - on July 14, 2010 in Sustainable Business with No Comments


While many people are already experiencing the joy and tribulation involved in running their own internet business, many others are considering going into business on the internet.

If you are considering starting your own internet business then you need to consider the good, the bad, and the ugly truths of ebusiness.

What is good about internet business? Probably the single greatest benefit of ebusiness can be summed up in one word — opportunity. There are numerous opportunities to start a business, buy a business,and grow a business on the internet. There are also many opportunities to learn everything you need about doing business on the internet from blogs and newsletters, articles, ebooks, and forums.

What is bad about internet business? The prevailing myth that you can get rich quick on the internet. Yes, there are many people making millions off their internet businesses and some people even manage those staggering sales numbers they use for their sales pitch. But the real, cold, hard truth is that it takes time to learn how to do business on the internet and it takes time to be a success on the internet. Once you have done your groundwork then you may well also achieve those amazing financial results, but many people give up long before and miss out on their opportunities.

What is ugly about internet business? The simple fact that scams abound. So many people buy into the myth of the internet get-rich-quick-scheme they are willing to put down hundreds, even thousands, of dollars to buy into the dream. Many of the people touting these “successful” programs are not actually rich or successful themselves. In fact, their only income is generated by scamming newcomers.

So how do you embrace the good, avoid the bad, and ignore the ugly?

First you must explore your opportunities. Remember that the internet really is the information superhighway. Study and learn and question — and continue to do all three even after you have started your own business and even after you have made your first million.

Second remind yourself, daily if necessary, that no one gets rich quick on the internet but that millions are there for the making if you only put in your time and learn. Doing business on the internet is much like the tortoise and the hare. Slow and steady wins the race every time.

Third do not sign up for any scheme, program, or partnership that involves sharing your credit card information until you have thoroughly studied the situation from all angles. There are reputable and worthy opportunities that might involve a fee, but if they are worthwhile and reputable then they will not expire in 24 hours, there will ample freely available material to study, and you will see evidence of the program’s success.

Don’t let all that is ugly and bad overshadow the true good that can be accomplished on the internet. You can start your own business, you can make it successful, and you can make it lucrative — and it doesn’t need to cost you anything but time and ingenuity. That is what is truly amazing about doing business on the internet.

 

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